No down side
When you wake up in the night with a crazy idea, and roll it over in your head, over and over again, you tend to lose an objective sense of reality about it. It could be a pet rock. It could be a social phenomenon, it could be the dumbest idea in the world. I honestly have no clue. I decided that I liked the idea for myself. I would make enough SaGuds that if I never *sold* one, I could give them away, for the rest of my life, to every person that deserved one. It would make me happy to make that many people smile. So, SaGud Things can't lose. Regardless of what comes of it, it will be a positive thing, whether it succeeds or fails. That is just one of the amazing things about SaGud Things.
There was simply no down side to doing it.